The location is a character.
Build an editorial direction around the geometry and light of a source location.
Fashion & editorial
Give the story a point of view.
Build the world around a collection. Bring casting direction, location, styling, and atmosphere together before the next frame.
CREATIVE POSSIBILITIES FORFashion & editorial
Fashion houses, editorial teams, photographers, creative directors, and cultural publishers.
See this workflow unfoldFLOWCHAT / FASHION & EDITORIAL
The location is a character.
Start with the space and the collection’s visual language. Shape the editorial brief in Flowchat.
Flowchat
Location referenceAttached to this direction
Let’s build the direction.
I’ll build the editorial around the location’s geometry, explore the silhouette and light, then animate the chosen frame.
Use the location as the starting point01
Direct silhouette, pose & light02
Bring the editorial frame into motion03
YOUR CONNECTED CANVASDIRECTION
Source
LOCATION REFERENCE
LOCATION REFERENCEEditorial direction
Your next idea
starts right here.
starts right here.
Choose a chapter
A condensed demonstration using prepared images and a real generated film. Flowchat stages the work for your direction; live generation takes time.
Aera / editorial film
A STARTING POINT, NOT A LIMITStart with the thought.
Start with the thought.
Connect the next step.
TRY THIS DIRECTION
“Use this location as the starting point for a fashion editorial. Keep the geometry and create a strong silhouette in the light.”
Make it your own01
Gather the collection & location references
02
Explore styling, composition & visual language
03
Review an editorial sequence as a team
THE DIFFERENCE IS IN THE DIRECTIONKeep the starting point.
Keep the starting point.
Change the possibility.
Drag the divider to explore the source and its edited direction. These are prepared creative studies; no generation runs in your browser.
Starting pointEdited direction
Drag horizontally, use the arrow keys, or press Home and End to compare starting point with edited direction.Starting point
An empty location plate establishes the set and the geometry.
Edited direction
An AI-assisted edit develops the creative direction from that source.
A FEW POSSIBLE DIRECTIONS
Work worth exploring.
Prepared concept studies for inspiration. Your references, brief, and choices shape what comes next.
Find the silhouette.
Explore the relationship between styling, pose, and composition.
An object with attitude.
Give a product its own distinctive editorial treatment.
These are creative studies, not client campaigns. Review likeness, garment detail, and usage rights before publication.
Your next story starts here.
Let’s make somethingPrivate beta. Built around your team’s work.