Beyond the packshot.
A simple studio source becomes a considered world of material and light.
Brands & commerce
One product. A whole world.
Turn a product reference into a campaign direction. Explore sets, materials, formats, and motion with the same idea running through them.
CREATIVE POSSIBILITIES FORBrands & commerce
Brand teams, agencies, ecommerce studios, and product marketers.
See this workflow unfoldFLOWCHAT / BRANDS & COMMERCE
Start with a sentence.
Give Flowchat the product reference and the world you want to build around it.
Flowchat
Product referenceAttached to this direction
Let’s build the direction.
I’ll use the bottle as the reference, shape the campaign setting, then connect the selected image to a video step.
Keep the bottle as the reference01
Explore the basalt & water setting02
Animate the selected direction03
YOUR CONNECTED CANVASDIRECTION
Source
PRODUCT REFERENCE
PRODUCT REFERENCECampaign direction
Your next idea
starts right here.
starts right here.
Choose a chapter
A condensed demonstration using prepared images and a real generated film. Flowchat stages the work for your direction; live generation takes time.
Cobalt / campaign film
A STARTING POINT, NOT A LIMITStart with the thought.
Start with the thought.
Connect the next step.
TRY THIS DIRECTION
“Build a launch world around this bottle. Black basalt, cool light, a sculptural water arc. Then make it move.”
Make it your own01
Start with the product & brand references
02
Direct campaign worlds & variations
03
Adapt the selected direction into motion
THE DIFFERENCE IS IN THE DIRECTIONKeep the starting point.
Keep the starting point.
Change the possibility.
Drag the divider to explore the source and its edited direction. These are prepared creative studies; no generation runs in your browser.
Starting pointEdited direction
Drag horizontally, use the arrow keys, or press Home and End to compare starting point with edited direction.Starting point
The studio packshot establishes the bottle and its proportions.
Edited direction
An AI-assisted edit develops the creative direction from that source.
A FEW POSSIBLE DIRECTIONS
Work worth exploring.
Prepared concept studies for inspiration. Your references, brief, and choices shape what comes next.
A different kind of bloom.
Develop a memorable visual language around an unexpected material.
Built to stand out.
Explore expressive product compositions for your next launch.
Review product details, claims, and brand consistency before publishing campaign assets.
Your next campaign starts here.
Let’s make somethingPrivate beta. Built around your team’s work.